At the end of October, Auxergo attended the Clinical Entrepreneur Forum in Cambridge. Speakers from the NHS, healthcare organisations like Health Enterprise East, and the healthcare industry shared their experiences and ideas on a variety of topics including NHS procurement, intellectual property protection, and the design and development of medical technologies. Auxergo, as a usability engineering specialist, shared our experience of user perspectives when interacting with medical devices or systems. In particular, user capabilities, interaction challenges, use errors and use risk analysis. Auxergo gained optimistic responses and built fantastic connections with attending medical device companies and Addenbrooke’s Hospital.